A Daily Multivitamin Is One of the Simplest Healthy Habits
Discover why a daily multivitamin is one of the simplest healthy habits to start, and how Alive!® multivitamins can help men, women, and kids fill common nutrient gaps and support...
Sign up for emails to receive exclusive offers, Learn more
Free shipping $49+
We're here to help
Satisfaction Guarantee
Here are some great picks—priced right—to help you get there.
Note: Discounts may reduce your cart size.

IMMUNE, COLD & FLU
Enjoy the get-togethers, games, and great indoors with a range of preferred and proven products for immune health, colds, coughs, and flus††.*
Feel better faster with the clinically proven active in Umcka.
†Total Sales based on Circana MULO + SPINS Natural Channel & Specialty Retailers + Nielsen Whole Foods + Stackline Atlas Amazon, Data, Elderberry Category L52W ending 8/7/25.
Sambucus products feature a premium 64x concentrated extract made from 100% handpicked elderberries with superfood antioxidant anthocyanins.
This herbal ingredient in Umcka is one of the most clinically researched—and proven effective—homeopathic active ingredients.
The homeopathic active for flu relief in Umcka, called Alpha® CF, reduces fevers††, body aches††, chills††, and runny nose††.
This well-known herbal immune supporter comes in a variety of blends and forms, so take a look through our options to find the best one for you.*

IMMUNE SUPPORT*
The beloved immune brand comes almost any way your family wants to take it—gummies, juicy bursts, syrups, chewables, drops, hot drinks. Most options pair premium elderberry extract with powerful immune-supporting ingredients like zinc, vitamin C, and/or vitamin D.*

COLD, COUGH & FLU
Many people hesitate to use homeopathic cold, cough, and flu remedies because they’re unsure if they’ll work.
Umcka’s active ingredient, Pelargonium sidoides 1X, is proven effective in clinical research to help you feel better faster. In fact, it’s one of the only clinically proven herbal cold ingredients for young children ages 1+. It is paired with a homeopathic blend called Alpha® CF for flu relief††.

IMMUNE SUPPORT*
Finding seasonal support is personal. Some stick with zinc because their savvy aunt swears by it. Others trust nutrients like vitamin C with its antioxidant properties.* Herbalists use any number of plant ingredients to support seasonal wellness. What sets Nature’s Way herbs, vitamins, and minerals apart is that you can research and verify their quality testing!

Nature’s Way facilities boast long-standing certifications and registrations from some of the most reputable and respected organizations.
PJLA Testing
The Nature’s Way Laboratory is accredited to the ISO/IEC 17025:2017 standard.
Good Manufacturing Practices
We were among the first to earn a third-party GMP certificate from NSF.
National Sanitation Foundation
Our facilities are certified by NSF/ANSI 455-2 Good Manufacturing Practices for dietary supplements.
Quality Assurance International
Our liquid and tablet facility is certified organic by Quality Assurance International to meet USDA NOP standards.
Discover why a daily multivitamin is one of the simplest healthy habits to start, and how Alive!® multivitamins can help men, women, and kids fill common nutrient gaps and support...
Simple routines and thoughtful supplement support can help the whole family feel more grounded this school year.
Explore Nature's Way brain health supplements to support focus, memory, and concentration.*
Summer adventures, travel, and indulgent meals can sometimes throw your digestion off track—here are a few simple ways to help keep your gut feeling supported this season.*
Pack smart this summer with a travel wellness checklist including easy-to-pack Nature's Way picks and other essentials.
* This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
** There are no valid studies using current scientific methods confirming this product’s efficacy. These indications are based solely on traditional homeopathic principles.
†† These indications are based solely on traditional homeopathic use. They have not been evaluated by the Food & Drug Administration.