A Daily Multivitamin Is One of the Simplest Healthy Habits
Discover why a daily multivitamin is one of the simplest healthy habits to start, and how Alive!® multivitamins can help men, women, and kids fill common nutrient gaps and support...
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Discover the quality testing and more behind your herb, vitamin, or mineral.
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✔ IDENTITY testing confirms the ingredient listed on the label is what’s in your bottle
✔ PURITY testing ensures the ingredient contains no unwanted components
✔ POTENCY testing ensures ingredients are present in the proper amounts
✔ COMPOSITION testing ensures all substances are present in the proper amounts
✔ CONTAMINANTS testing ensures raw materials meet regulated limits for unwanted substances such as bacteria, heavy metals, and residual chemicals
The Nature’s Way Laboratory is accredited to the ISO/IEC 17025:2017 standard.
Nature’s Way has sourced ingredients from partners around the world since 1969. So, many of our relationships are well-established. Yet, we require every raw material to come with a certification of analysis to meet our elevated standards—and still test every ingredient batch we receive.
Many brands that claim to use third-party testing for unbiased results don’t have an ISO-accredited lab capable of performing high-level ISO 17025 tests onsite. Nature’s Way does. Not only does this allow us to perform the tests mandated by federal regulations, but it also enables us to conduct tests from start to finish. First, we test every batch of raw material we receive. Then, we test the formulas throughout production. And finally, we test the finished product.
Owning an ISO-accredited lab also:
✔ ensures the tests are performed by scientists with a deep understanding of dietary supplements
✔ allows us to design additional, fit-for-purpose test methods to ensure consistency across batches
✔ enables us to perform additional testing on ingredients known to have a higher risk of contamination, misidentification, or inconsistent potency
In-Process
Performs end-to-end testing every few minutes throughout manufacturing.
Analytical
Ensures the product is free from harmful levels of contaminants.
Microbiology
Verifies products are pathogen free and that all materials meet quality standards.
Physical
Tests flavor, appearance, and sensory qualities for the customer experience.
Stability
Proves products will maintain potency and quality through the expiration date.
Nature’s Way has sourced ingredients from partners around the world since 1969. So, many of our relationships are well-established. Yet, we require every raw material to come with a certification of analysis to meet our elevated standards—and still test every ingredient batch we receive.
different raw materials are sourced and tested
are spent reviewing suppliers and material quality
are tested to ensure ingredient identities, potency, purity, safety, and consistency
are conducted, all with test methods and data recorded

Our beginnings are rooted in the wisdom of nature, and with over 55 years of experience, we’ve evolved to become industry leaders in how supplements are made.
Discover the quality testing and more behind your herb, vitamin, or mineral.
We go beyond compliance to guarantee that our source materials and finished goods live up to their labels, your expectations, and our trustworthy reputation earned over more than 50 years.
Discover why a daily multivitamin is one of the simplest healthy habits to start, and how Alive!® multivitamins can help men, women, and kids fill common nutrient gaps and support...
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* This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
** There are no valid studies using current scientific methods confirming this product’s efficacy. These indications are based solely on traditional homeopathic principles.
†† These indications are based solely on traditional homeopathic use. They have not been evaluated by the Food & Drug Administration.